Businesses of all sizes may benefit from mobile applications, from start-ups to large corporations. If you want to improve your sales and client interactions, you need more than simply a branded app.
How can a mobile app help your business?
Some business owners assume mobile app development, deployment and promotion are frivolous. To determine the worth of having a mobile app for your business, think about the number of smartphone apps relative to the global population. Humans presently outnumber mobile gadgets. Millions of individuals use one for every occasion. Businesses cannot overlook mobile strategy. Apps may help businesses connect with customers, stay organised, and most importantly, get recognition.
A year ago, mobile apps won 15% to 85% of the time over mobile web. Look for mobile device use by your target audience, whether at work or on vacation. Your app may be engaging and easy to distribute with this information.
In the face of over 1.5 million other applications in the Apple and Google app stores, what are the winning strategies? Let’s take a look at the success stories of some of the world’s most popular firms.
- Nike
As a result of providing a more holistic health and fitness experience, Nike has increased its consumer base. First, in 2006, Nike launched a loyalty programme. Then Nike created an app for free workouts. There is also a Nike gear sales incentive.
Finally, the Nike App was introduced, which brought the brand’s products to Southeast Asia and India. The Nike App gives customers exclusive access to new product releases.
Results: Nike is performing exceptionally. Sales rose 96% year-on-year to $12.3 billion, up 21% from the fourth quarter of 2019. This shows an increase from pre-pandemic levels. To $4.5 billion, Nike’s direct and digital sales climbed by 73%.
- McDonald’s
McDonald’s used a mobile app and Instagram, one of the world’s most popular picture and video sharing applications, to engage with consumers in new ways and promote neglected goods. In March 2013, the firm conducted a campaign urging consumers to use the mobile app to photograph their favourite dishes.
Moreover, McDonald’s released an app where users can access not just the menu but also unique discounts to increase orders.
McDonald’s also conducted its sixth iAd campaign, which advertised its items and used the device’s capabilities to make the experience more interactive.
Results: McDonald’s Instagram presence has increased by giving new attention to old goods. It also boosted user-generated content, which has a greater impact on consumers.
- Ikea
Ikea Place is an app that allows users to take a photo of a space and digitally ‘install’ Ikea furniture to see how it fits in. This piques the customer’s curiosity and encourages them to buy the item when they visit the shop. In order to see a 3D depiction of furniture, users had to place a page of a printed catalog on the floor.
Currently: The software has simplified and enhanced clients’ purchase procedures. The company claims approximately 8.5 million downloads.