Podcasts have become all the rage over the last few years. From celebrity interviews to medical advice, podcasts are a great medium for communicating information and marketing businesses.
After evolving as a medium in the early 00s, podcasting finally hit the bigtime in 2013 when Apple announced it had reached a billion podcast subscribers.
Podcasts have often been underestimated as an effective marketing tool, despite being popular in this generation. But the numbers speak for themselves. According to Podcasts Insights’ statistics, more than half of the US population has listened to a podcast. As of April 2021, there were over 2 million shows and 48 million episodes out there, and the number of monthly podcast listeners in the US alone is in the millions.
Here are some benefits of podcast marketing:
- Podcasts are engaging
All readers need to do is turn on and tune in to get engaged with a podcast. People can listen while cooking, jogging, driving or relaxing. It doesn’t take up much of the listener’s time and energy.
- Podcasts are effective
People get influenced by the things they hear. In a survey of 3,00,000 podcast listeners, 63% respondents said that they bought the product promoted by the podcast’s host.
- It doesn’t take much to start a podcast
Podcasts can be created from studios, while on the streets, or from the comfort of your home. It doesn’t take much money to get a podcast off the ground. As long as someone has the basic kit, internet connection and a topic to discuss, they can get a podcast done on the spot with minor preparation.
- Podcasts are creative
Unlike other forms of media, podcasts are creative since they don’t follow (in the US at least) federal law guidelines. Marketers can get creative through podcast marketing by juggling around content and conversation tones that best suit their brand.
- Podcasts enable deep connections
Most podcasts contain conversations that share personal experiences that audiences can relate to. Podcasts sometimes feel like a one-on-one conversation just for the listener. It builds a connection with them while they listen.
- Podcasts have niche targeting
Podcasts are usually concerned with a specific topic. For example, a cosmetic company can host a podcast to share their latest line of cosmetics targeted at a certain audience that they have optimised for.
- Podcasts help drive website traffic
Using a manuscript of keywords, podcasts can be an effective way to reach your target audience. This can result in more web traffic to your site when listeners pick out these keywords.
- Podcasts help you reach new audience
Placing your podcasts across various platforms such as iTunes and Spotify can help you reach new and unique audiences.
- Podcasts increase brand visibility
When businesses advertise their products through podcasts, it increases their brand’s visibility. Through partnering with other platforms such as Instagram Live, you can cover key topics in your niche topic with millions of people around the world.
It is no wonder many businesses have turned to podcasts as a key marketing tool. If you’re looking for a great way to add another level of advertising for your business, incorporating podcast advertising into your marketing strategy could be a great bet.