April Q

EnterpriseZone Staff Writer

Your branding will help people understand the core of your business.

Who are you? What do you do? These are questions we ask ourselves from time to time. But these things are very important, especially when you’re an entrepreneur. 

This is the core of branding. It’s not just marketing jargon. Branding is a critical aspect that entrepreneurs need to understand well. It’s your key to finding success, not just for your business but for you as well. But most people think branding is purely something businesses do for their products. While it has some truth in it, it’s not entirely like that. 

Branding can be used as a tool both by businesses, entrepreneurs, employees, and even freelancers. You don’t need to make a huge advertising campaign with known celebrities to build a brand. You just have to make sure you’re representing your business (or yourself) whenever you communicate to potential customers or partners online.  

But what exactly is it, and why is it so important?

A Closer Look at Branding and Its Significance

Think of branding as a business term for reputation. If you’re not making the most out of it, you might end up missing a lot of opportunities. 

Before you meet a potential client or partner, a huge part of their decision to say yes will be based on your reputation. They need to know if you’re trustworthy and not just here to make profits. Although that’s the goal in business, it shouldn’t be your entire focus.

Whether you’re thinking of establishing your personal or corporate branding, getting the message across about who you are will make people trust you more. It also builds your value and creates authenticity. 

Gary Vaynerchuk, one of the most successful marketers around the globe said, “Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.” 

Also known as Gary Vee, he started his career by hosting a Youtube video blog named Wine Library TV. Then he got a kickstart back in 2009 when he was offered a 10-book deal of about $1 million from HarperStudio. He’s had a huge following ever since and it still keeps on growing. 

Nowadays, he’s one of the most sought-after marketers around the globe. He embraced his personal brand and built it up accordingly. 

Building your personal brand profile is just as important as your resume. If you think about it, it’s an extension of your resume. 

Daniel Priestley, Author of ‘Key Person of Influence’ has trained thousands of entrepreneurs on how to build their profile.  He says: “A brand today is more than just a symbol of what you represent, it is an asset that can work for you 24×7, it can transcend borders and pay dividends for you even whilst you sleep.  The rewards are enormous.”

If you don’t have one yet, don’t worry. It’s never too late to make your own personal branding profile. But the best time to start will always be now.

If you don’t know where to start, here are a few tips for building your personal brand profile.

  • Reach out to your target audience and find out how you can help them. 
  • Make a list of the problems they’re facing
  • Make a list of the possible solutions you can give them
  • Communicate with your audience for a close feedback

Creating a personal brand helps people understand your values. Although branding is more about your reputation, you will need to interact with your customers more frequently.

Now that we wrapped things up, what do you think about having a personal brand profile as an entrepreneur? Is it necessary or is it something you can do without? Let us know your thoughts.

Recruiting – Three Tricks to Find the BEST Candidate

As the world was forcibly halted due to an unforeseen adversary, businesses held on for dear life as people sought safety in the confines of their homes.  Some businesses have turned to the internet and digitized their products, while others became innovative in getting through to their patrons to serve them with the offerings they’ve come to know and love.

Slowly, people are braving the challenges of the new and ever-changing world. Some who have been furloughed have come back to work, while those who have lost their jobs are looking for new ones while ensuring their safety.

David Hunter, Ceo of Take Me*: “As the economy bounces back we are once again recruiting drivers for our nationwide taxi business. To attract at least 50-60 new drivers per month we have needed to get creative.”

With the sizable number of people job hunting, and small businesses owners wanting to capitalise on new opportunities, it is time to look at recruitment. Here’s how to narrow down the ways to find the next person on your team.

1. Good old word of mouth. It would be a noble act to share a job opening with a person who needs one. It is also advantageous to business owners as their current employees will be working with somebody whose credibility they know well, and they can probably get along well with. A strong support system in the workplace works wonders and goes a long way, especially in these difficult times.

2. Understand the power of technology. The internet is an auspicious place to seek a job. A lot of companies have adapted to the work-from-home scheme and skeletal workforce arrangement which enabled employees to work remotely and comfortably within the confines of their respective homes. This also means that the recruitment process relies on LinkedIn, Zoom, and even Facebook. Utilizing the web when looking for a job posting gives you a wider range of opportunities. Small businesses can post openings on different job boards online; the more popular the website, the higher the probability you can find the perfect person for the job.

Hunter adds: “Incentives for existing drivers, plus plenty of social media outreach has been critical in hitting our recruitment goals.

3. Be competitive. After all of the effort to get the word out that you’re recruiting, business owners must remember to provide competitive and relevant perks. A clear job description should include the benefits that await the right candidate. These things attract the kind of employee that would be happy to work in a stable and compassionate workplace.

In the challenging times that we are in, getting people onboard your business still boils down to highlighting the best interests and safety of an employee. You just have to find an employee who is willing to grow with the business.

*Take Me is a UK based taxi and transport business that is part of the MBH Corporation PLC. If you are a small business owner that would like to learn how you can benefit from being part of a public company please click here