Ashley Dudarenok

Ashley is a renowned China marketing expert, entrepreneur, bestselling author and vlogger. She was recognized as a LinkedIn Top Voice in Marketing and chosen as an Asia-Pacific Top 25 Innovator by the Holmes Report. Ashley’s been named a “Guru on digital marketing and fast-evolving trends in China” by Thinkers50, as well as one of Top 20 Visionaries of the Media and Technology Industry by Adello Magazine. She is the founder of a China-focused social media agency Alarice and China insights and digital training company ChoZan. Ashley runs the world’s #1 YouTube business vlog about the China market, consumers and social media via 'Ashley Dudarenok' on YouTube. She is an author of 3 Amazon bestsellers about digital China. Ashley is an active supporter of women in business and is the creator of the self-development program FIRE🔥. She’s regularly featured in media such as BBC, CNBC, CGTN, SCMP, Forbes, WSJ and more.

What belief do you hold about your industry that is not shared by many?

Do thought leadership, share you best tips, teach others how to do what you do best. This is a long game and it always pays off. While others (especially in agency and consulting business) are afraid to share their wisdom and their bets thinking to date – do it, you will raise the industry standard, build a name for yourself and win many many more clients. All in one shot.