Digital marketing is in the perfect intersection or consumer insights, new retail, social commerce, technology, social media and entertainment. The future of these industries is now being built and rolled out in high tech nations like the US and China. This is a ‘social’ century.
Do thought leadership, share you best tips, teach others how to do what you do best. This is a long game and it always pays off. While others (especially in agency and consulting business) are afraid to share their wisdom and their bets thinking to date – do it, you will raise the industry standard, build a name for yourself and win many many more clients. All in one shot.