Three things my music production students and I have in common: 1. We have an open mind and always want to learn new things, 2. We value simplicity, clarity, and practical application of the knowledge we learn, 3. We trust the system I’ve designed to teach music production.
Read More »What would constitute a perfect day for you? by Futch (Garth Futcher)
I make my way to the same coffee shop in Kyoto that I’ve been going to since arriving a few weeks ago. I take the first sip of my coffee, open my laptop, and go to the community on my website. My students are actively asking each other questions and …
Read More »Pitch your business to a complete stranger who knows nothing about your industry by Futch
I teach singers, songwriters, and musicians how to write, record, edit, and mix songs at home with their own computer software so they don’t need to rely on anyone else to do it for them or rent out expensive recording studios. Some live instruments should still be recorded in a …
Read More »How does building your profile help in your day to day business? by Futch
As a music production instructor, I’m basically competing with everyone else doing music production tutorials on YouTube. I guess everybody has competition on Youtube. So WHY are my potential customers going to learn from me instead of someone younger, smarter, and better looking (good luck with that last one)? Your …
Read More »Which entrepreneur, living or dead, would you most like to have dinner with and why? by Futch
First of all, it’s important to note that I never planned on being an entrepreneur. I was thrust into the idea out of frustration and I’m so grateful that it happened. The first guru I found was also in my same niche of recording and music production. His name is …
Read More »What skill have you developed since leaving formal education that has been most useful in your career? by Futch
One skill I’ve been developing over the last 3 years that’s very challenging but super fun is graphic design. Out of necessity, I started creating YouTube thumbnails, Instagram posts and website graphics with the free version of Canva.com which is really great. Now I use the paid version because you …
Read More »What are your clients really buying? (the feeling beyond the product or service you provide) by Futch
My music production students are buying confidence and an identity. Your songs and music tell a story about who you are and inform your musical persona. If your sounds are great and your mixes are loud and clear, that conveys the confidence and aptitude you possess to create your art. …
Read More »What is your number one hack for getting yourself motivated when things seem hopeless? by Futch
I’ve recently discovered the difference between motivation and inspiration. Motivation is when an internal or external force tries to pull something out of you, whereas inspiration is when an external or internal force naturally pushes or flows out of you. So the key for me is to find inspiration so …
Read More »What is your best advice for people on how to recruit great team members? by Futch
Clint Eastwood has a theory about casting a film properly. If you cast the right person for the role everything becomes much easier. The actor is instantly more believable and is a natural to play that role. I think the same thing is true for anyone doing a job. Do …
Read More »What do you wish your prospects would understand before they talk to you? by Futch
Anybody can produce music it just takes some time and effort. Learning the fundamentals will future-proof your knowledge and skills. I’m not interested in what music sounds like in 2023, I’m interested in what music sounds like in general. You get out of it what you put into it. There …
Read More »