What doesn’t kill you make you stronger. Covid has hit most of us in a bad way, both professionally and personally. This negativity in our

Expect perfumery going digital & other technological advancement soon that will change the industry permanently. Perfume making process has been same for over a centuries

Misconception in perfumery. Perfume world is full of misconceptions. For example, where to put your perfume? On the pulse point?Actually no! The answer depends on

I wish someone had told me to follow my dreams to begin with. I kept chasing other people’s dreams… dreams that belonged to my parents

Revival of perfumery. Perfume making has not changed in last 100-200 years. Yes we moved from custom perfume making to mass market production. But that

Consumers aren’t engaging with fragrance like they have in the past. Before 19th century, fragrance were made to order, much like the cloths which were