To become complacent and forget that learning is a lifelong pursuit. That’s a surefire way to fail in business.

1) A keen focus on success and sustainable growth 2) Open and honest feedback and discussion 3) A desire to learn and constantly get better

You have to put in what you hope to get out of your team. We hire for fit rather than qualifications and I am as honest as I can be with each candidate and where possible provide them with feedback on what they did right or wrong.

Change is happening right now and that’s a good thing. With this change, we should see a modernising of the industry, which is what’s needed.

I personally believe that public relations should be tied to business success – revenue, growth and inbound lead generation. Too often, PR is seen as a soft industry and not given it’s fair dues.

Terng Shing Chen may not follow the traditional paths in business but that does not diminish his passion or his commitment to bring about change in the PR industry. What’s your story? I’m an entrepreneur who took a chance and started my own PR and content marketing startup – SYNC …