To become complacent and forget that learning is a lifelong pursuit. That’s a surefire way to fail in business.

1) A keen focus on success and sustainable growth 2) Open and honest feedback and discussion 3) A desire to learn and constantly get better

You have to put in what you hope to get out of your team. We hire for fit rather than qualifications and I am as

Change is happening right now and that’s a good thing. With this change, we should see a modernising of the industry, which is what’s needed.

I personally believe that public relations should be tied to business success – revenue, growth and inbound lead generation. Too often, PR is seen as