I personally believe that public relations should be tied to business success – revenue, growth and inbound lead generation. Too often, PR is seen as a soft industry and not given it’s fair dues.
About Terng Shing Chen
Terng Shing is the CEO and Founder of PR and content marketing technology startup SYNC. With a decade of experience in public relations and content marketing, Terng Shing is combining traditional PR and content methods with automation technology to create a scalable agency. He is also the co-host of the business podcast Business over Drinks and co-founder of travel platform Travel Wanderlust.
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