One of the biggest myths in recruitment is that great people choose jobs based on salary alone.
They don’t.
Strong candidates, especially senior leaders, look closely at culture, leadership, flexibility, purpose, and reputation.
I’ve seen organisations lose exceptional talent because the reality didn’t match the interview narrative.
And I’ve seen businesses attract outstanding people without offering the highest salary because candidates trusted the leadership and direction.
People may join for opportunity.
But they stay because of culture and leadership.
The organisations that understand this build stronger, more sustainable teams over time.