Can you debunk a common myth within your industry? by Zac Chua

Zac Chua

“I have a good recipe, therefore I should start a food business.”

That could be further from the truth. Your recipe actually takes out 1 of the smallest component of a successful F&B business. It’s really about business knowledge and execution. Your branding, strategy, marketing, and sales takes the bulk of the factors. Rethink your idea.