In this episode of The UnNoticed Entrepreneur, Jim James interviews Jeremy Nagel, who successfully built and sold his company, Smooth Messenger. Jeremy shares his insights on how he effectively communicated and marketed his business to attract attention and achieve sustainable growth. He highlights two main strategies: partnerships and YouTube. Jeremy leveraged his YouTube channel, which had a small but engaged following, to promote his SMS integration for Zoho CRM. He also formed a partnership with Zoho, who funneled leads his way.
Additionally, Jeremy emphasises the importance of customer reviews and how he focused on providing exceptional customer support to generate positive feedback, which helped differentiate his product and attract potential buyers.
He also mentions the concept of price elasticity and how he tested different price points, and on the potential of SMS as a marketing tool, noting its effectiveness in cutting through the noise of overloaded email inboxes and reaching customers directly. He advises entrepreneurs to consider incorporating SMS into their communication strategies, especially for time-sensitive messages or when email engagement is low.
Riverside – Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser
Grow, sell, and engage with your audience—all from a single platform
Launch your podcast website in minutes
Loom: Loom on. Meetings off
Record quick videos to update your team and cut down meetings by 29%
Am I adding value to you?
If so – I’d like to ask you to support the show.
In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.
Monthly subscriptions start at $3 per month. At $1 per hour, that’s much less than the minimum wage, but we’ll take what we can at this stage of the business.
Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.
If I’m adding value to you, please support me by clicking the link now.
Go ahead, make my day 🙂