Does your site need a blog

Does your site need a blog?

Growing a small business’s online presence demands a number of digital marketing strategies. Potential customers are spending a lot of time online; there they can discover 600 million pages of diverting blogs, many commercially driven and created as part of a company’s content marketing efforts.

So how can you optimise your digital presence? Having a blog page is one core way to do it; publishing blogs can help you:

  • Increase web traffic
  • Convert leads to sales
  • Reach a wider network through linking

How to make your blog work for your business:

Traffic generator

A blog page provides valuable information. If you find topics your target audience is interested in, you can create content buckets that discuss them.

See Motivated Mornings – a leading small business website, for example. Their blog page talks about what their customers usually deal with. You can use this strategy to optimise your blog for search, so it ranks highly on search engine results pages (SERPs). When your blog shows on SERPs, an increase in web traffic will surely follow.

Turning traffic into leads

Aside from an increase in web traffic, you also have more chances of profit through leads. Leads are visitors that have the potential to become paying customers. If your blog has a powerful call-to-action that will benefit them, this button can help you grow your leads. 

Building links

It’s not easy to compete with other small businesses in the same niche. You have to outperform your competition with the right strategies. Modern trends suggest that you should have good Google rankings. One way to gain traction is through ‘link building’. You want your site’s content featured on other pages for better search engine rankings – mention people, places and complementary products and services on your blog, and ask any well-ranked site devoted to these to link back to your blog.

In it for the long-run

You do not want your small business to remain under the radar. Blog pages produce long-term benefits without needing your 24/7 attention. It is an approach that renders your desired numbers through search results. What is the trick? Monetise blogs through compounding blog posts. 

As Paul Hewerdine argues, the problem is that “the supply of content is growing, but demand is static.” So, this long-term need for blog content will benefit you in the future. Publish new blogs that connect with what you write from the past. Grow and scale your business without leaving 50% of your content unused!

Build industry authority

Blog pages can also feature the latest news and updates regarding your company. You can also share the following:

  • What is happening in your company?
  • As a small business, how are you coping?
  • Do you have any marketing missions?
  • What are your business’ insights in the previous months?

In this way, you are building transparency and credibility for your small business.

Your small business can find it hard to build a presence on the world wide web. But, here’s the thing: digital marketing is easy if you have the right tools and techniques. A blog page lets you give your target audience valuable information they can make use of. Business blogging can show your audience that you’re an expert in your industry. And that creates a very good impression.

About Sam P

EnterpriseZone Staff Writer

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