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Developing an effective email marketing strategy allows you to personally reach and engage with your target audience and potentially increase sales at a low cost. Email marketing tools have made things simpler for your business to acquire and retain customers than ever before.
A well-written email can increase audience engagement and eventually boost your sales. However, how do you actually conceive an effective business email? How do you pen a sales email that will generate leads for your business? Here’s our five tips on how to personalise your business email for maximum engagement and sales.
- COIN A SIMPLE YET TANTALISING SUBJECT LINE
When writing a sales email, starting with a personalised subject line is the best way to get your recipient’s attention. Stats show that these provide open rates that are 50% higher. You need to remember that subject lines should be enticing, but do not overdo it by making them too catchy. Refrain from overusing ‘salesy’ terms like “discounts”, “state of the art”, etc. You can ask questions, make recommendations, or give ideas about your niche. In this way, your clients will be more interested to read what you’re conveying.
- PEN A POWERFUL OPENER
Just like any respectable business pitch, the beginning of your email should come off strong. It will serve as the clincher as to whether your client reads the entire email or not. You can start by stating your similarities, or congratulate them for an achievement, or even using your prospect’s content as a topic for discussion. Avoid using the same old way of introducing yourself. Be more creative and engaging when writing the first lines of your email.
- MAKE A SOLID BODY
Your main purpose for writing and sending emails is to sell your products or services. What you need to remember when writing sales emails is to convey the purpose of your business. The letter should be composed of a message that will resonate with your potential clients. Try to write a statement that addresses your prospects’ pain points. Doing this gives readers the impression that you know what they need. If you are writing a follow-up letter, you can also write feedback about the discussion you had in your previous letter. This will help you engage more with your prospects.
- END WITH A SIGNIFICANT CLOSING STATEMENT
Make your closing statement your call to action (CTA) to give your lead prospects a steer on what you want them to do. However, your summary should not sound too demanding, as this will put people off. Raise a question that is open for discussion or a statement that will make them realise how doing business with you benefits them. Furthermore, you can also mention how they can get in touch with you.
- DON’T FORGET TO ADD YOUR SIGNATURE
Writing a signature is also a must, as this will also make your clients remember you better. Try to write a simple yet professional signature. You can add contact details like your phone number, a short bio, or your online profiles where they can connect with you. It would be more professional not to include quotes and images in your sales email. This may be a cool idea, but putting these can take the focus of your reading from the message you want to tell them.
As emails can be a great way to boost your sales, you need to do it right so you can actually reap exceptional results from this practice. Try to follow the steps mentioned to create an effective email marketing campaign. Take this as an opportunity for your business to grow.
