In a recent LinkedIn post, Greg Head discusses a fundamental shift in how business owners should approach exit planning, moving away from a rigid timeline to a strategic, long-term value creation mindset. Head argues that viewing exit planning as a tactical event, or something to be addressed only when a sale is imminent, is a common but misguided approach.
The author shares his own experience, stating that three years ago, he transitioned from treating exit planning as a timeline to embracing it as a core business strategy. This change, he asserts, has significantly altered his approach and the outcomes for the businesses he advises.
“3years ago, I stopped treating exit planning as a timeline. I started treating it as a strategy.”
Head clarifies what exit planning is not, dispelling common misconceptions. According to him, it is not a short-term sprint, nor is it a task to be initiated only when one is ready to sell. He also emphasizes that it’s not about chasing quick wins or trying to time the market.
The Strategic Imperative of Value Creation
The core of Greg Head’s message revolves around the concept of ‘playing long-term games’ and the critical mindset shift from tactical exit thinking to strategic value creation. He highlights the tangible benefits observed since adopting this strategic approach.
As Greg Head notes, this shift has enabled him to assist over 100 business owners in attracting strategic premiums for their companies. He has witnessed firsthand how well-prepared businesses become highly desirable acquisition targets.
“I’ve helped 100+ business owners attract strategic premiums”
Head further elaborates on the impact of this strategic planning, observing that buyers actively compete for companies that are intentionally built for transfer. This contrasts sharply with companies that have not engaged in proactive, strategic exit planning.
Exit as a Result, Not an Event
A key takeaway from Head’s post is his reframing of the exit itself. He posits that an exit is not merely an event to be triggered but rather the natural result of consistent, strategic value-building efforts.
“Exit isn’t an event. It’s a result.”
According to Greg Head, the moment business owners stop focusing on the timing of a sale and start concentrating on building intrinsic business value, a significant transformation occurs. This focus on value creation means that every decision made today has a direct impact on the enterprise’s ultimate worth.
Readiness for Opportunity
Greg Head challenges the conventional question of “when will you sell?” Instead, he proposes a more pertinent question for business owners: “Will your business be ready when the opportunity shows up?” This reframing underscores the importance of continuous preparedness and strategic positioning.
In his concluding remarks, Head prompts business owners to reflect on potential weaknesses within their own operations. He asks, “What’s one area of your business that would make a buyer hesitate today?” This self-assessment is crucial for identifying areas that need strategic attention to enhance overall enterprise value and marketability.
📝 About This Content
This article is based on insights shared by Greg Head on LinkedIn.
📅 Originally posted on August 3, 2026 | View original post on LinkedIn →