How a European Sojourn Rekindled Leslie Venetz’s Sales Consulting Vision

In a recent LinkedIn post, Leslie Venetz shares profound lessons learned from a three-week trip to Italy, revealing how the experience reshaped her perspective on B2B sales and consulting. Far from a typical travelogue, Venetz uses her personal journey to illustrate a powerful professional pivot, emphasizing the unexpected ways creative expression and a renewed understanding of her core offerings can redefine business strategy.

Venetz begins by detailing her personal discoveries, highlighting a surge in creativity that she had previously suppressed. She writes:

“After years of believing ‘I’m just not creative,’ I am bursting with creativity.”

This personal renaissance, she explains, directly influenced her professional outlook. The insights gained from embracing creative pursuits, like collecting recipes and searching for stickers for collages, translated into a significant reimagining of her consulting product.

Reimagining a Consulting Product Through a Creative Lens

Venetz describes how her time abroad sparked a significant overhaul of her flagship consulting product. This wasn’t just a minor update; it was a fundamental ‘renewal’ driven by a deeper understanding of her own creative drives and the most impactful work she delivers.

Streamlining and Enhancing Client Value

The revamped product is notably shorter and less expensive, reflecting a strategic decision to maximize client ROI and personal meaning. According to Venetz, the process involved extensive rebuilding before her trip.

She elaborates on the changes:

“I made it 2 months shorter. I made it 40k less of an investment. I created a TON of new assets to support clients. I leaned 10000% into my ‘done-with-you’ model.”

This shift towards a ‘done-with-you’ model, combined with her extensive experience and a refined 9-step formula, has resulted in what Venetz describes as a leveled-up, 10-month advisory engagement. She designed this new offering with specific client needs in mind.

Targeting Sales Leaders in Transition

Venetz has specifically tailored her reimagined consulting engagement for sales leaders and founders navigating periods of rapid market change. This includes scenarios like mergers and acquisitions, preparing for funding rounds, or establishing outbound sales functions for the first time.

As Venetz notes, the ideal client is someone who recognizes that past successes may not guarantee future achievements and is keen on optimizing their processes.

“If you are a Sales Leader or Founder (or know one) that is going through a period of rapid change and needs to dial in their outbound results to come out thriving, lets chat: https://lnkd.in/gZfytTHq”

The post concludes with Venetz expressing palpable excitement about returning home with a clear goal: onboarding two to three clients before the fall season. Her Italian sojourn, therefore, served not just as a personal retreat but as a catalyst for significant professional innovation and a sharpened focus on delivering high-impact solutions for sales leaders facing critical junctures.