If you’ve ever wondered how the top business people seem to achieve so much each year with the same 24 hours that the rest of us mere mortals have, it comes down to profile. Or more specifically ‘trust’. All business is built on trust. If you trust someone, you are much more likely to want to work with them. When I realised that building profile was actually just a scaleable way to build trust with more people, it completely changed the way I approached the topic. When people trust you, deals get done quicker and that saves you valuable time.
