In a recent LinkedIn post, Giulio Segantini discusses how he responds when a prospect says, “I don’t take cold calls.” The sales approach he describes turns an immediate brush-off into a brief exchange, with the aim of earning enough time to explain why he called. This article reports on Segantini’s post and his account of the conversation; it is not an article written by him.
“I don’t take cold calls.”
Starting with the objection
Segantini’s first suggested response is a question: “Is that because you hate cold calls or just me?” He says the line acknowledges the caller’s position while adding a human note to the interaction. According to Segantini, prospects often answer that they simply dislike cold calls, giving the caller a chance to continue.
The move also changes the exchange’s tone. Instead of immediately pitching, the caller invites the prospect to explain the objection. Segantini presents this as a way to open dialogue, though the post does not establish that the tactic works for every prospect or situation.
Making a small request
His next question distinguishes between all cold calls and those that are poorly handled: “Do you hate ALL cold calls or just the bad ones?” Segantini says this can make prospects curious about what a “good” call might sound like. He reports that most give him some time after this point, while some insist that no such call exists.
For those who continue to resist, Segantini proposes a tightly limited pitch:
“Let me have 33 seconds; if it’s not a good cold call, you’ll never hear from me again, fair?”
Segantini says fewer than one in five keep resisting after that request. The figure is his account of the calls described in the post; he does not provide a sample size or other data to explain how it was calculated.
Persuasion through a personal touch
Segantini sums up the philosophy behind the sequence with a contrast between rejecting a sales pitch and rejecting the person delivering it:
“It’s very easy to reject a salesperson. It’s very hard to reject a human being.”
His framing rests on rapport: a caller who sounds conversational may get a hearing where a scripted pitch would be dismissed. But the approach also depends on respecting the prospect’s answer. The post describes asking for a brief opportunity; it does not suggest that a caller should ignore a clear refusal.
Rejection as part of the story
Segantini acknowledges that some people react angrily, adding that these encounters become his “best content.” That detail shows how he treats rejection not only as a sales obstacle but also as material for social media. His closing question invites readers to share which brush-offs most often end their calls.
Overall, Segantini’s post offers a compact script built around curiosity, a specific time limit and a personal tone. Its reported result is encouraging, but readers are left to weigh the tactic against their own audience, calling context and standards for respectful outreach.
📝 About This Content
This article is based on insights shared by Giulio Segantini on LinkedIn.
📅 Originally posted on November 3, 2026 | View original post on LinkedIn →