How Startups Can Strategically Boost Their Brand

Wondering how PR can boost your brand? PR pro Kathleen Lucente, Founder of Red Fan Communications, demystifies public relations for startups and small businesses. With 15 years growing her own agency, she shares when to engage PR help and how to maximise value on a budget. Key takeaways include defining your niche, hiring specialists who know your industry, and scaling support as you grow. Kathleen advises crafting an authentic brand narrative, aligning internal and external messaging, and leaning into what makes you unique. Learn how PR establishes credibility, provides “air cover” for sales, and positions you as an expert. Discover low-cost ways to benefit from PR skills early on. This candid, tactical episode empowers entrepreneurs to strategically communicate their vision and values.

The UnNoticed Entrepreneur podcast  – Real world marketing strategies from entrepreneurs.

Buyers Into Loyal Fans With Incentives 
Give away free marketing incentives including free hotel nights. 

Search the whole Internet’s podcasts
Listen Notes, The Best Podcast Search Engine

Test before you invest – with PickFu
Run a poll and get in-depth feedback from real people in minutes.
Coupon: THEUNNOTICEED

#1 Release Distribution Service
Tell the World about Your Company with e-releases. $130 Off Newsmaker distribution.

Buyers Into Loyal Fans With Incentives
Give away free marketing incentives including free hotel nights.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Am I adding value to you?

If so – I’d like to ask you to support the show.

In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.

Monthly subscriptions start at $3 per month. At $1 per hour, that’s much less than the minimum wage, but we’ll take what we can at this stage of the business.

Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.

If I’m adding value to you, please support me by clicking the link now.

Go ahead, make my day 🙂

Support the show here.

About Jim James

Founder EASTWEST PR and Host of The UnNoticed Entrepreneur.

Leave a Reply