How to make your business more innovative

How to make your business more innovative

Hundreds and thousands of businesses launch each year. The competition is becoming ever more demanding, so many start-ups last only a couple of years. Entrepreneurs should prioritise innovation to get the upper hand.

There are numerous ways on how to make your business innovative. Here are some strategies on how to stand out from the rest.


Simply put, innovation teams are created to develop new ideas for the company, whether products or services, processes or marketing concepts. These are special groups focusing on developing ideas that will help the business be more creative or unique. 

Creating innovative teams needs:

  • Recruitment experts to help you find the most suitable people for the team.
  • Product specialists to assist the company in developing products and services to make them better than competitors.
  • Technology experts to enhance systems and processes.


There are times that we overlook or underappreciate the capacity of team members, so asking them for their ideas, suggestions and even solutions to product and service enhancements can help the business reach its goals.


As the pack leader, you decide which battles to fight and to ignore. While it is undeniable that all opportunities – even the small ones – will take you one step closer to your goal, some will diverge from the grand plan. Understanding company goals and the correct route to achieving them will lead you to find better opportunities.


No matter how educated we are, no one should stop learning. It’s important to budget for staff development, honing employees’ potential through workshops, training and seminars. These educational advancements will benefit the company because you are nurturing talents and expanding their ideas. 


Collaborating with other brands is also a great way to offer innovative products and services. You might be aware of companies partnering together, like BMW and Louis Vuitton, and Kanye and Adidas. While these companies are doing great individually, partnering with other companies helped them open their products to a new audience. 


Testing innovations may be challenging, costly and inefficient, especially if you want a quick return on investment. Devising MVPs or minimum viable products are a way forward; MVPs don’t require all the bells and whistles but can still be released to generate revenue. After the release, you can tweak and iterate your innovation. 

About Sam P

EnterpriseZone Staff Writer

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