Many of us consume digital videos on a daily basis. The fact that we spend so much time watching videos on our mobile devices has captivated marketers.
According to Limelight’s State of Online Video 2020 research, weekly video consumption rose by 85% between 2016 and 2020. In 2020, over eight hours of internet video was forecast to be viewed by consumers each week.
To reach customers where they spend most of their time, marketers are increasing their investment in video ad campaigns.
How to reach device-agnostic customers
- Make a commerce media plan.
An efficient video commerce advertising strategy comprises promotions that encourage new customers to buy and existing customers to buy more, spend more and remain loyal.
It takes less time for people to find out about a brand through digital platforms. People who interact with active online video advertising may make more spontaneous purchases.
Your advertising should run at the same time, with the same technology partner. Videos now track how many people see them, how many people watch them, and how many people buy them. This makes commercial media planning a convenient choice for you.
- Identify your audiences
Choosing the correct audience for each purpose comes before thinking about channels, devices or ad forms.
Depending on what stage of the customer journey is targeted, each campaign will have its own set of KPIs. For example, if you are running an awareness campaign, you want to reach as many people as possible, but you also want to target those most likely to purchase your goods or services.
- Be picky with devices and channels
It is important to choose channels, devices and ad formats where your target audience spends time and is most likely to view or engage with your ads.
You must reach customers wherever, whenever, and however, they view video content. In-stream and out-stream ads are great, but choose a video advertising solution that gives you direct access to top publishers and streaming services.
- Ideas-driven conversations
The explosive growth of digital media has forced most businesses online. Interlinking, optimising and automating a marketing video increases online conversion rates. Landing-page videos may also help a company generate cash.
- Internet video campaign tracking
Measuring your video initiatives is as important as creating and posting them. It is vital to track how each campaign influences company results, including sales, revenue and ROI. A full-funnel perspective of your marketing may show how video initiatives indirectly contribute to conversions. Your advertising agency’s statistics should show audience flow from video view to sale. This ties your marketing spending to sales.
Remote employment, online schooling and the subsequent pervasion of video streaming have all increased video content consumption. Online video advertising is here to stay and will only grow in popularity as consumers consume more video content, providing marketers with an ideal chance to spend and remain ahead of the curve.