How to Set Up a Customer Loyalty Programme Without Spending Too Much

Are you on the lookout for the best way to show your gratitude to your repeat customers without breaking the bank? If yes, then you have come to the right place.

Here are 9 ways to create a client loyalty programme on a shoestring. 

#1: Provide Cashback or Discounts

Cashback and discount promotions are a core part of the most effective customer loyalty programs to date; they’re a great way to provide customers with bonuses and extra benefits for being loyal to your brand. Additionally, repeat-customer discounts also entice new customers into buying from you or using your services more. 

#2: Give away Freebies

Another great way to say thank you to your loyal customers is to give them freebies. Not only is this thoughtful and generous, but giving freebies is also inexpensive. When picking a freebie to give, make sure to pick one which your customers will surely appreciate but is not too costly on your end. 

#3: Offer Incentives for Referrals

Aside from giving your loyal customers tokens of appreciation, you can also provide incentives to your existing customers for getting their family and friends to become your customers too. 

#4: Host Contests and Giveaways

If you are looking for a more entertaining and engaging way to reward your customers for being loyal to your brand, hosting contests and giveaways work well. In fact, many people are highly willing to participate in competitions in order to win free stuff. 

#5: Organise Events for Loyal Customer Appreciation 

Hosting an event that is intended for the recognition and appreciation of your business’s loyal customers is another highly thoughtful but inexpensive way to create a loyal customer programme. Doing this allows you to show your clients that they are genuinely valued. 

You can either host a cocktail party or after-business-hours special access to your store where loyal customers can exclusively shop on discounted items. 

#6: Promote on Social 

Once you have finalised your customer loyalty programme, the next step is to promote them across your brand’s social media pages. Social media platforms such as Instagram, Twitter and Facebook are among the favoured places where businesses promote their campaigns. 

#7: Good Old Email

Aside from social media promotion, email newsletters are also an effective way of promoting your loyal customer programmes to your target clients. In fact, many people’s purchase decisions are influenced by the email promotions they receive. 

#8: Always Show Gratitude

Apart from organising loyal customer programmes, saying thank you to your customers at every chance you get is an extremely effective, yet often overlooked way of retaining their loyalty. 

#9: Ask Your Customers

If you need some inspiration on how to structure your loyalty programme, the best thing to do is to ask your loyal customers for suggestions. 

About April Q

EnterpriseZone Staff Writer

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