How to Take Advantage of Medium

How to Take Advantage of Medium

I have a personal blog, and one for my business. But I’m an entrepreneur, full of ideas and fizzing with energy and enthusiasm. How can I share my voice with the world? Welcome to Medium!

WHAT IS MEDIUM?


Medium is a social publishing platform launched by Twitter’s Co-Founder Ev Williams in 2012 as a home for writers to come together and express their ideas and talents through their writing.

WHO CAN USE MEDIUM AND WHAT CAN I WRITE ABOUT?


Anybody who can write and use social media can be a contributor to the platform by creating an account which then allows them to write about various topics ranging from health and beauty hacks to trending news of the day. There is also an option to join certain groups and foundations and write on behalf of them. This is a good platform to share business insights and to spread the word about your brand.

WHAT MAKES MEDIUM SPECIAL?


Upon launching Medium, Ev Williams made a simple and beautiful speech:

“Medium is a beautiful space for reading and writing — and little else. On Medium, you’re not alone. You write beside and with other people. Medium is not about who you are or whom you know, but about what you have to say.”

HOW CAN I GET STARTED ON MEDIUM?


1. Create an account for free. Go to medium.com > Select “Get Started/Sign In”

2. Follow People, Publications, Groups, and Tags to familiarise with how writing on medium looks like. You can also recommend, share, and bookmark content that suits your interest. 

3. After gathering information and being inspired, go to New Story and write one of your own.

You can format your texts with highlights, italics, and even add media to make your story more attractive and important points easier to notice.

4. You can then share drafts with a friend to proofread and then publish your posts when you are completely satisfied with the output. You also have the option to schedule your post and create a customised link for yourself to share on other platforms.

5. Make the most out of Medium by engaging with other users through writing responses on their articles and responding to their views on your posts.

6. Measure your results by tracking your post stat metrics based on the number of people who visit and actually read your post, the difference between views and reads and the number of people who place claps on your content.

WAYS TO MARKET YOUR WRITING VIA MEDIUM


Republish your content to increase engagement
– Re-do your previous articles into visual content and repost
– Use links to your old posts to get more readers to read them

DO I GET PAID?


On Medium, you will be rewarded if a Medium Member reads one of your stories. To put it simply, Medium Members pay $5 monthly so you will be getting a chunk of their membership fee, which is also given to other authors whom the member reads their posts. You will also get paid if someone who reads your story becomes a member within the next 30 days.

MEDIUM TIPS AND HACKS FOR YOU


If you’re thinking you can earn thousands from Medium overnight, you’re wrong. It takes writing ability, determination and a pinch of luck to get there.

– Develop your writing habit by writing consistently
– Brainstorm ideas when given a foreign topic
– Write for a reputed Medium publication
– Write Responses on other contributors’ stories

Medium is a great platform to share your talent. It is also a place where you can turn your talent into a small business that eventually grows.