In a recent LinkedIn post, Jason Averbook announces a significant shift in his professional journey, marking the start of a “new chapter” after over three decades of advising organizations on transformation. Averbook uses the announcement of a new platform for his “Now of Work” Digital Meetup to share broader insights on the nature of change and the importance of proactive engagement.
Averbook reflects on the challenges inherent in significant transitions, noting:
“After 30+ years advising organizations on transformation, I have learned that the leap is rarely comfortable and the timing is never perfect. You jump anyway.”
This sentiment underscores his philosophy that waiting for ideal conditions is often a futile exercise when it comes to implementing change or starting new ventures. He emphasizes that the process of building and transformation is, in itself, the “dust” that one must navigate.
The Imperative to Act, Not Wait
The core message from Averbook’s post revolves around the idea that decisive action is crucial, even when faced with uncertainty. He shares an anecdote about Dave Gloss, who suggested he and co-host Jess Von Bank take time to rest and transition. Averbook, however, rejected this notion, finding inspiration in the very act of moving forward.
“I told him no. You don’t wait for the dust to settle before you start building. The dust IS the building and I hope you can take away something from that,” Averbook writes, highlighting his belief that the messy, uncertain periods are precisely when the real work of creation and innovation occurs.
A New Home for ‘The Now of Work’
The practical catalyst for Averbook’s reflections is the relocation of the “Now of Work” Digital Meetup from Zoom to a new platform, Circle. This move signifies more than just a change in technology; it represents a strategic step towards fostering a more robust community around the ongoing dialogue about the future of work.
He describes the new setup, stating:
“Friday, TOMORROW, April 3rd, 1PM ET, we’re live on the Now of Work Digital Meetup and we’ve got a new home: Circle. Not Zoom anymore. Real community, live episodes, replays, the whole thing.”
According to Averbook, this transition to Circle is intended to create a more integrated and engaging experience for attendees, offering features like live episodes, replays, and a dedicated community space. He extends an invitation to both existing and new participants to join this evolving space.
Building the Future, Together
Averbook concludes his post with a call to action, inviting his audience to join him and Von Bank in building the future of work. The energy is palpable as he frames this moment as an opportunity for collective creation.
“If you’ve been showing up on Fridays, come find us there. And if you haven’t yet, this is your moment. Come and join us, the NOW OF WORK is here and ours to build together!” he urges. The announcement clearly signals a revitalized approach, promising “Same energy, more of it.”
Jason Averbook’s latest communication serves as both a personal announcement and a broader commentary on embracing change, emphasizing that progress is often forged in the midst of disruption, not in its absence.
📝 About This Content
This article is based on insights shared by Jason Averbook on LinkedIn.
📅 Originally posted on April 2, 2026 | View original post on LinkedIn →