In a recent LinkedIn post, John Barrows expresses strong disapproval of the increasing use of artificial intelligence to generate comments on the platform. Barrows, a sales consultant and thought leader, highlights a personal experience where his post on LinkedIn’s new Trust Advantage report was inundated with generic, AI-generated comments.
The Rise of Generic Engagement
John Barrows points out the stark contrast between genuine engagement and automated responses. He observed that after posting about the Trust Advantage report, the initial comments were thoughtful and provided real value. However, upon waking up the next day, he found over twenty comments that were nearly identical in their phrasing and lacked any substantive contribution.
“The first 10 comments were legitimate and thoughtful and then I woke up today to see over 20 comments from different people that were all almost exactly the same.”
According to Barrows, these automated comments are characterized by their generic nature and absence of genuine insight. This trend, he argues, undermines the purpose of social media engagement.
Questioning the Value of AI Comments
The core of John Barrows’s critique lies in questioning the motivations and perceived benefits behind using AI for comment generation. He poses a direct challenge to users who employ this tactic, asking for an explanation of the value derived from such actions.
“Why do people think this is a good idea? What value do you get by auto-generating AI comments on Linkedin posts?”
As Barrows notes, the lack of originality and depth in these AI-generated comments offers no real benefit to the original poster or the wider audience. He suggests that this practice contributes to a superficial level of interaction, diluting the quality of discourse on professional networking platforms.
The Impact on Authentic Connection
John Barrows argues that relying on AI for comments detracts from building authentic connections and fostering meaningful conversations. In his view, genuine engagement requires personal thought and unique perspectives, qualities that automated responses inherently lack.
“Could someone please explain this to me?”
Barrows’s post serves as a call to action for users to reconsider their engagement strategies, advocating for authenticity and thoughtful interaction over the superficial appearance of activity generated by artificial intelligence. He believes that true value on platforms like LinkedIn comes from genuine human connection and insight, not from automated, generic responses.
📝 About This Content
This article is based on insights shared by John Barrows on LinkedIn.
📅 Originally posted on December 3, 2025 | View original post on LinkedIn →