In a recent LinkedIn post, John Barrows discusses the growing trend of AI-generated comments on personal posts and argues for a return to genuine human interaction on the platform. Barrows, a prominent voice in sales and business development, expressed frustration with the influx of automated, albeit supportive, comments on a recent personal reflection he shared.
Barrows detailed his experience following a post where he shared his personal feelings about navigating current global discomfort. He stated:
“Yesterday I did a post about how I was feeling uncomfortable right now pretending like everything was normal when its obviously not.”
While Barrows acknowledged receiving a significant number of authentic and heartfelt responses from his network, he also encountered a wave of AI-generated comments. Despite their positive and well-articulated nature, these automated messages missed the mark for him.
The Diminishing Value of Automated Engagement
John Barrows questions the overall utility of AI in generating comments, particularly when applied to personal content. He differentiates between the application of AI in tactical sales discussions versus its use on more sensitive, personal topics.
“I still don’t really understand the value of using AI to auto comment on people posts but I guess I am fine with it when it comes to sales tactics, tips, strategies, etc.”
As Barrows points out, the issue arises when these tools are employed on posts that are intended to be personal and emotionally resonant. In his view, this practice cheapens the interaction and undermines the authenticity of the conversation.
Prioritizing Human Connection
The core of Barrows’ message is a plea for authenticity and genuine human connection on social media platforms like LinkedIn. He believes that while AI can be a tool for efficiency in certain business contexts, it should not replace the genuine empathy and understanding that comes from human-to-human interaction.
“BUT, when there’s a post that is more personal in nature, using AI to comment makes it feel cheap and diminishes the authenticity of it as a whole in my opinion.”
Barrows concludes his post with a direct appeal to his fellow LinkedIn users:
“Please stop. Stay human.”
His insights highlight a broader conversation about the role of AI in our professional and personal lives, emphasizing the enduring importance of sincerity and genuine engagement in building meaningful relationships and fostering authentic communities online.
📝 About This Content
This article is based on insights shared by John Barrows on LinkedIn.
📅 Originally posted on February 25, 2026 | View original post on LinkedIn →