Justinoberman Questions LinkedIn’s Value Amidst AI Algorithm Shift

In a recent, candid LinkedIn post, Justinoberman shares a surprising and critical perspective on the platform where he is a recognized figure. He begins by stating his reluctance to pen the words, noting,

I never thought I would write this sentence and I would like the record to show that I am writing it under duress.

This sets the stage for a broader critique of LinkedIn, which Justinoberman feels is increasingly detached from genuine human interaction and professional value. He draws a provocative parallel between LinkedIn and a universally mocked city, referencing comedian Yakov Smirnoff’s observations about how every country has a city that becomes a running joke. Justinoberman applies this analogy to the social media giant, suggesting, “Every interaction I have with people who work at LinkedIn makes me feel more and more like LinkedIn is the Cleveland of social media companies.”

The “Cringe” Factor and AI’s Role

Justinoberman directly addresses the sentiment that posting on LinkedIn can be perceived negatively, even quoting Elon Musk’s controversial take: “anyone who posts on LinkedIn is cringe.” This sentiment, he admits, is beginning to resonate with him, leading to feelings of embarrassment about his own status as a “so-called influencer” on the platform.

A significant point of contention for Justinoberman is the recent integration of AI into LinkedIn’s content filtering system. He argues that this shift fundamentally alters the nature of engagement on the platform. According to Justinoberman, the algorithm now prioritizes content that mimics machine-like efficiency, creating a paradoxical environment. “the platform is now a machine grading humans on their ability to imitate a machine, and the humans are getting better at it every week,” he writes. This, in his view, devalues authentic human expression and can hinder legitimate professional communication, such as job announcements that might be flagged for “insufficient hook strength.”

Seeking Alternatives and Building a “Real” Brand

Given these concerns, Justinoberman expresses a desire to move away from LinkedIn as his primary professional platform. He asserts that his ability to do so is a testament to building an “actual personal brand and not just a LinkedIn one using the art of personal publicity.” He indicates that this topic will be further explored in his upcoming workshop on idea generation with AI.

In a bold move, Justinoberman formally requests that Elon Musk either acquire LinkedIn or develop the alternative platform he had previously suggested. He concludes his post with a plea for intervention, stating, “And as a working cringe LinkedIn influencer I am extending my full professional cooperation. Please help us Elon.” This call to action underscores his deep dissatisfaction with the current state of the platform and his hope for a significant change or a viable competitor.