Keep them Keen- 5 Ad Retargeting Best Practices

Keep them Keen: 5 Ad Retargeting Best Practices

More often than not, customers who visit your site for the first time leave without buying anything. Sadly, they usually never come back. Don’t fret, because there is a way of tempting them back…


Ad retargeting campaigns aim to remind your website visitors of the products and services you offer. This includes showing your visitors relevant visual or text ads when they visit other websites. 

Marketers who aim to make the most out of their marketing strategies use retargeting as a vital tool to increase their sales and also their customer loyalty.

Retargeting campaign ads can be created using Facebook retargeting, LinkedIn Ads, Google Ads, and other retargeting advertising platforms and software on the market.


1. Separate your audience into categories in order to create ads that are relevant to their interests. Examples of categories include those who only visit your homepage, those who have abandoned their basket of products or services,those who’ve engaged with your blogs, or those who have saved your page or downloaded your content.

2. Include a conversion pixel so you don’t need to advertise and spend on people who have already purchased from you or signed up with your website.

3. Limit the frequency of your ad being served, to prevent annoying users and potential customers.

4. Always keep your ads updated and exciting to encourage clicks and engagement
You can do this by changing the benefits or offers you’re advertising each time.

5. Direct your ad traffic to a dedicated landing page. The landing page you choose should be an extension of your banner ad. It should contain the same message, theme, headline and call-to-action without including other irrelevant information


– Retargeting is a long-term marketing strategy for businesses who already have a digital presence. For example, as a small digital business owner you have at least 100 monthly visitors and want to encourage those visitors to come back to your page often. Remarketing ads can help you achieve that.

– Retargeting ads are a simple yet effective way to promote your best-selling products and most preferred services. Doing this can help you convert mere website visitors into customers resulting in an increased ROI for your ads.

– When trying to introduce new collections, you can use display campaigns created via Google AdWords or the Facebook retargeting campaign to grab the attention of your website visitors, redirecting them to the page where your new collections are advertised. The best audience for this are people who are already interested in your brand and usually visit your website. 

– You can use retargeting ads to dispose of your slow-moving products by putting them out on discounts or as surplus products for your potential customers. A low-budget and minimal-effort way to keep your inventories moving.

– Retargeting ads can also be done to increase your brand awareness. People need to feel that they know you before they decide to buy your product or use your services.


The terms remarketing and retargeting are often used interchangeably. Although similar in context, retargeting refers to when you are reaching out to new potential customers with your ad, whereas remarketing is focused on re-sparking the interests of your current or previous customers towards your business products or services.

About Sam P

EnterpriseZone Staff Writer

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