In a recent LinkedIn post, Suzanne Lucas discusses an unexpected outcome after subscribing to LinkedIn Premium, sharing her personal experience and observations about its potential impact on post visibility. Lucas, known for her insights into HR and business practices, highlighted a significant drop in her own post views following her decision to opt for the premium service.
Lucas candidly shared her findings, stating:
“I gave into the siren sales call of LinkedIn premium and took their free trial. Results? Post views down 57 percent.”
This sharp decline prompted Lucas to question the platform’s algorithms and how they might interact with premium subscriptions, especially when juxtaposed with other promotional activities on the platform. She acknowledges that some of the decrease could be attributed to her concurrent advertising efforts for an upcoming event, SPRING FORWARD HR.
Algorithm Quirks and Advertising Efforts
According to Lucas, LinkedIn’s algorithms may not favor users who are actively promoting events, even if those promotions are not directly tied to the premium subscription. She notes that posts made while engaging in such advertising often perform less effectively on the platform.
The SPRING FORWARD HR Event
Despite the perceived dip in post visibility, Lucas used her platform to pivot to promoting the SPRING FORWARD HR event, emphasizing its value and free accessibility. She contrasts the event’s transparent offering with the subscription model of LinkedIn Premium.
“But why haven’t you registered? It’s going to be amazing and it’s free, unlike LinkedIn premium. There will be no surprise Hits to your bank account at Spring Forward HR. Just glorious learning opportunities!”
Lucas’s experience serves as a case study for other users who might be considering a LinkedIn Premium subscription. While the service offers various benefits, her post suggests a potential trade-off in organic reach, a point she raises with a degree of surprise and critical observation.
User Experience and Platform Dynamics
The core of Lucas’s message revolves around user experience and the sometimes opaque dynamics of social media algorithms. By sharing her direct results, she encourages a broader conversation about how platform features and user behavior intersect, potentially influencing content reach.
“Hmmm. That’s a pretty steep drop off.”
As Suzanne Lucas points out, the discrepancy in post views warrants attention from regular users and content creators alike. Her candidness in reporting a negative personal outcome underscores a commitment to providing practical, experience-based advice to her audience.
Ultimately, Lucas encourages engagement with the SPRING FORWARD HR event, positioning it as a valuable, cost-effective alternative to paid services, and a space for genuine learning without unforeseen financial implications.
📝 About This Content
This article is based on insights shared by Suzanne Lucas on LinkedIn.
📅 Originally posted on March 3, 2026 | View original post on LinkedIn →