In a recent LinkedIn post, Justin Oberman discusses the common feeling of a lost connection with the platform and offers a candid analysis of potential reasons why users might be experiencing a decline in engagement.
Oberman frames the issue as a potential two-sided problem, suggesting that neither the platform nor the user is solely to blame, but rather a combination of factors. He begins by outlining the perceived changes within LinkedIn itself.
“The algo changed. The reach dropped. The feed is 40% AI, 40% people complaining about AI, and 20% Brad announcing he’s “building in public.””
Analyzing the Platform’s Role
Justin Oberman points to significant shifts in LinkedIn’s algorithm and content landscape as a primary suspect for waning user enthusiasm. As Oberman notes, the platform’s feed, which was once a space for genuine connection and professional updates, is now perceived by some as being diluted by automated content and meta-commentary on the platform itself. This observation suggests a potential challenge for users seeking authentic engagement and organic reach.
The User as the Second Suspect
However, Oberman quickly pivots to the user’s own role in their LinkedIn experience, citing the perspective of Yehudah Kamman. According to Oberman’s retelling, the problem often lies with the individual.
“Yehudah Kamman says the problem is almost always #2. Especially if you are a man.”
This assertion, as presented by Oberman, implies that personal strategy, mindset, or approach to the platform may be a more significant determinant of success than external platform changes. Oberman suggests that a lack of genuine effort or a failure to adapt to the evolving dynamics of the platform could be the root cause for users feeling a disconnect.
Rediscovering the ‘Spark’
The core of Justin Oberman’s message revolves around the idea that revitalizing one’s LinkedIn presence requires a conscious effort to re-engage with the platform in a meaningful way. He argues that simply expecting the platform to deliver results without a corresponding personal investment is a flawed approach.
“The only way to get LinkedIn to work for you is to learn how to love it again. Enjoy.”
Oberman’s concluding remarks emphasize a call to action for users to rediscover their passion for professional networking and content sharing on LinkedIn. This perspective positions the platform not just as a tool, but as an environment that requires active participation and a positive mindset to yield its full benefits. In essence, Oberman’s post encourages a self-reflective approach to LinkedIn engagement, urging users to examine their own strategies and attitudes before solely blaming external factors.
📝 About This Content
This article is based on insights shared by Justin Oberman on LinkedIn.
📅 Originally posted on July 22, 2026 | View original post on LinkedIn →