My favourite marketing principle is simple: tell people what you stand for, not just what you sell. The strongest content I’ve created comes from sharing a clear perspective on a problem people are already experiencing, rather than constantly promoting my services. I also believe consistency beats perfection. One useful insight, shared regularly and authentically, can build far more credibility than sporadic promotional posts. For me, the best marketing is when people recognise your message before they recognise your product or business.