Should you start advertising on Netflix?

Should you start advertising on Netflix?

The world of digital marketing doesn’t stand still for long. New opportunities emerge all the time that can offer great results for those looking to increase their brand presence and sales. One such opportunity is advertising on Netflix, which has launched a cheaper monthly tariff in certain markets to attract a greater subscriber base. The catch, YouTube-like ads will run before the programme proper streams.

Can running ads on Netflix help you get the most out of your budget? In this piece, we’ll explore what kind of benefits could come from advertising on Netflix, how much it would cost you to do so, and whether or not it’s worth making the investment. 

Netflix’s new advertising feature 

Netflix has recently announced fresh opportunities for marketers to make the most of their platform, providing a perfect opportunity to reach audiences worldwide. As one of the leading media streaming services in the world today, Netflix is paving the way for new generations of smart advertising.

Should you advertise on Netflix?

From larger corporate entities to small business owners, offering advertisements on Netflix could be a win-win for the advertiser and the viewer. Marketers can broadcast highly targeted campaigns tailored towards different viewer segments and countries, as well as gain useful insights into consumer behaviour. Since Netflix will only place ads before streamed content, they are not intrusive, providing viewers with minimal disruption while giving advertisers greater visibility. 

By displaying relevant and eye-catching adverts on their streaming platform, Netflix provides an opportunity for key players in the industry to build their customer base and increase product recognition. Therefore, it is clear that advertising on Netflix can be an effective tool for businesses wishing to deepen customer relationships, increase product awareness and grow their market share.

  1. Increasing brand awareness

Netflix can help to increase brand awareness for your company or product. Netflix had around 223 million subscribers as of Q3 2022, though it’s too early to tell how many will subscribe to the new ads-included tier. However, Netflix users are typically engaged with the content on the site, which means they are more likely to remember your ad.

  1. Reaching a targeted audience

Netflix allows you to reach a targeted audience. Netflix offers various programming genres, which means you can target your ad to a specific type of viewer. For example, if you sell a product that would appeal to families, you could target your ad to appear during family-friendly programming.

  1. Creating an emotional connection

Advertising on Netflix can also help create an emotional connection with viewers. Because Netflix users are typically engaged with the content on the site, they are more likely to pay attention to and remember ads that evoke an emotional response. Additionally, ads on Netflix can be interactive, which allows viewers to connect with your brand in a more personal way.

  1.  Increasing sales

Ultimately, advertising aims to increase sales for your company or product. And while there is no guarantee that advertising on Netflix will increase sales overnight, it is certainly a high-potential channel that you should dip your toes in and test the ROAS (Return on Advertising Spend). By reaching a large and targeted audience with your ad, you can convert viewers into customers.

  1. Building customer loyalty

In addition to increasing sales, advertising on Netflix can also help you to build customer loyalty for your brand or product. When customers feel emotionally connected to your brand, they are more likely to be loyal and continue doing business with you in the future.

About Sam P

EnterpriseZone Staff Writer

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