In a recent LinkedIn post, Suzanne Lucas discusses the proliferation of artificial intelligence in content creation on the platform, expressing a strong sentiment against its use for generating posts and comments. Lucas, a recognized voice in the business and HR space, argues that the perceived convenience of AI tools diminishes the authenticity and value of professional networking on LinkedIn.
Lucas directly addresses the trend of using AI to craft posts, stating her clear objection to this practice. She highlights the brevity of most LinkedIn updates as a reason why human effort should still be the standard.
“I don’t mind AI for a whole bunch of stuff, but for whatever reason, it annoys the snot out of me on LinkedIn. Come on, people–most LinkedIn posts are under 200 words. You can do it all yourself! You don’t need a bot to write it for you.”
The Diminishing Returns of AI-Generated Posts
Suzanne Lucas points out that even with AI assistance, the output is often recognizable as machine-generated. This lack of genuine human voice, she contends, undermines the purpose of professional social media, which is built on authentic connection and communication. According to Lucas, the effort required to write a short post is minimal and well within the capabilities of most professionals, making the reliance on AI seem unnecessary and even lazy.
The author further elaborates on the importance of personal touch in professional interactions. In her view, outsourcing the writing of even brief updates to AI strips away the personality and unique perspective that individuals bring to their online presence. This can lead to a homogenization of content, making it harder for genuine insights and voices to stand out.
Critique of Automated Commenting and Networking
Beyond content generation, Suzanne Lucas also strongly criticizes the use of AI-powered bots for commenting on posts. She asserts that these automated interactions are transparent and ultimately detrimental to genuine networking efforts.
“Oh, and those of you who have your bots comment? I know you’re a bot. I don’t respect you. It’s not real networking if your bot is doing it on auto pilot and you don’t see anything.”
Lucas argues that the core value of LinkedIn lies in building relationships and engaging in meaningful dialogue. When bots are employed to leave generic comments, it creates an illusion of engagement without any substance. As Lucas notes, this practice misrepresents the user’s actual involvement and undermines the trust that is essential for professional relationships. She believes that true networking requires personal attention and genuine interaction, something that automated systems cannot replicate.
The Future of Authenticity on Professional Platforms
Suzanne Lucas’s commentary serves as a wake-up call for professionals using LinkedIn. Her perspective emphasizes the enduring importance of authenticity and personal effort in professional communication. By calling out the overuse of AI for content creation and commenting, Lucas encourages a return to more genuine and human-centric interactions on the platform. In her view, the long-term benefits of authentic engagement far outweigh any short-term gains from leveraging AI tools irresponsibly.
📝 About This Content
This article is based on insights shared by Suzanne Lucas on LinkedIn.
📅 Originally posted on April 24, 2026 | View original post on LinkedIn →