In a recent LinkedIn post, Suzanne Lucas discusses the proliferation of automated bots commenting on business posts and expresses her strong disapproval of their use. Lucas, a recognized voice in the HR and business community, shared a personal experience where she directly addressed individuals using bots to comment on her content.
Lucas detailed her approach to handling the situation, stating:
“I messaged two people who had their bots commenting on every post I wrote. I asked them to stop. They did but also didn’t say anything to me.”
Her frustration stems from what she perceives as a lack of genuine engagement and respect from those employing automated tools. According to Lucas, the use of bots on platforms like LinkedIn undermines authentic connection and devalues the effort put into creating content.
The Case Against LinkedIn Bots
Suzanne Lucas argues that the intention behind using bots to comment on posts is fundamentally flawed. She posits that if a user is interested in the insights provided by a piece of content, they should engage with it directly rather than relying on automated responses.
“If you use a bot I legit think you’re an idiot. If I wanted to know what AI thinks about my posts, I’d ask AI.”
Lucas emphasizes that her decision to message the individuals directly, rather than immediately blocking them, was motivated by a desire for constructive dialogue. She noted that these commenters were real people working in HR, whom she believed might have genuine goals worth discussing.
Undermining Genuine Connection
However, Lucas expressed disappointment in the lack of direct communication from the individuals after she reached out. She highlighted a perceived imbalance in the engagement, where her content was deemed valuable enough for bots to interact with her audience, yet the individuals behind the bots did not offer a personal response.
“But while my posts are valuable enough that they want to reach my audience, I’m clearly not worthy of 5 minutes of their time. Rude.”
As Suzanne Lucas points out, this situation illustrates a broader issue on social media platforms where automation can create a facade of engagement without fostering real relationships. Her experience serves as a cautionary tale for professionals on how their use of automated tools might be perceived by content creators and their audience.
Implications for Professional Networking
Lucas’s critique extends beyond mere annoyance; it touches upon the core principles of professional networking and communication. She suggests that authenticity and direct engagement are paramount in building meaningful professional relationships. Relying on bots, in her view, signals a shortcut that ultimately detracts from genuine interaction.
In conclusion, Suzanne Lucas’s LinkedIn post serves as a pointed commentary on the misuse of automation in professional online spaces. She advocates for a more personal and respectful approach to engagement, urging users to consider the impact of their automated interactions on the broader community.
📝 About This Content
This article is based on insights shared by Suzanne Lucas on LinkedIn.
📅 Originally posted on July 3, 2026 | View original post on LinkedIn →