Tag Archives: Coca-Cola

In a recent LinkedIn post, Justin Oberman highlights Asa Candler's 140-year-old marketing strategy for Coca-Cola, arguing that its foundational principles re...

Jason Feifer explores Pepsi's historical advertising strategy, analyzing how the brand aimed to shift consumer focus from Coca-Cola's strong brand identity t...

In a recent LinkedIn post, Justin Oberman analyzes Coca-Cola's use of a yellow cap during Passover to signify its kosher-for-Passover status. Oberman argues ...

Justin Oberman explores how public relations pioneer Moss Kendrix revolutionized Coca-Cola's marketing in the mid-20th century by featuring Black consumers a...

In a recent LinkedIn post, Justin Oberman explores how advertising pioneer Moss Kendrix revolutionized Coca-Cola's marketing by featuring Black Americans as ...