In a recent LinkedIn post, Jason Averbook discusses a fundamental shift he believes business leaders must understand regarding the evolution of work and technology. Averbook argues that the traditional approach of using systems solely to record, route, and report on human-executed tasks is becoming obsolete. Instead, he posits that the future lies in a symbiotic relationship between humans and technology designed to actively complete work, measure true success, and restore valuable capacity to employees.
Rethinking the Purpose of Business Systems
Averbook challenges the long-standing paradigm of investing in technology that primarily acts as a digital ledger for human effort. He suggests that this model, while prevalent for decades, does not unlock the full potential of automation and AI. The true transformation, according to Averbook, comes from systems that go beyond mere documentation and actively participate in the work process.
As Jason Averbook notes:
“We’ve spent decades buying systems that record work (that humans type in), route work, and report on work (completed by humans, not by the system).”
This highlights a critical point: the distinction between systems that manage work and systems that perform work. Averbook’s analysis suggests that many current investments are in the former, while the real value lies in the latter.
The Dawn of a New Era: Human-Technology Collaboration
Averbook’s vision for the future is one where technology and human capabilities are intentionally integrated. This collaboration, he suggests, is key to achieving significant gains in productivity and efficiency.
According to Jason Averbook:
“The next era belongs to a combination of humans and technology, intentionally designed, that actually completes work, reports on true measures of success and returns capacity to people.”
This perspective emphasizes that the goal is not to replace humans but to augment their abilities. By offloading task completion and administrative friction to technology, employees can be freed up for more strategic, creative, and meaningful endeavors. This, in turn, contributes to a better overall employee experience and a more positive company culture.
Measuring Success: Beyond Cost Reduction
The impact of this new era of work, as described by Averbook, is demonstrable. He points to the results achieved by Wipro as a concrete example of the benefits that can be realized when technology is leveraged to truly complete work.
Jason Averbook elaborates on these outcomes:
“The Wipro results are a real proof point here: lower operating costs and a better employee experience which also equates to culture and a better customer experience.”
He argues that these tangible benefits—reduced costs, enhanced employee experience, improved culture, and superior customer satisfaction—should be the benchmark for evaluating AI and automation initiatives. The ultimate return on investment (ROI) for such technologies, in Averbook’s view, is measured by the reduction of administrative burdens and the creation of opportunities for more impactful work, leading to verifiable results.
A Call for Continued Innovation
Averbook concludes his post by congratulating the Wipro team, specifically mentioning Surojit Chatterjee, and encouraging them to continue pushing the boundaries of what’s possible. This suggests his belief that the journey towards this new era of work is ongoing and requires persistent effort and innovation from leaders and technologists alike.
In essence, Jason Averbook’s LinkedIn post serves as a call to action for business leaders to re-evaluate their technology strategies, moving beyond systems that merely manage tasks to embracing solutions that actively contribute to work completion, employee well-being, and measurable business success.
📝 About This Content
This article is based on insights shared by Jason Averbook on LinkedIn.
📅 Originally posted on September 2, 2026 | View original post on LinkedIn →