I believe in outsourcing anything that isn’t the best use of my time, energy or expertise. As a founder, it’s tempting to try to do everything yourself, but that can quickly become a bottleneck. I prefer to focus on the areas where I add the most value – strategy, relationships, content, speaking and the direction of the business – while bringing in specialists for tasks where they can deliver faster or better. Outsourcing isn’t about doing less; it’s about creating the space to work on what actually moves the business forward.