The uncomfortable truth about traditional publishing is that publishers do not fully handle an author’s marketing. Ads, bookstore placement, press, social media, and campaigns all depend on a limited budget. For most books, marketing means basic distribution, catalog listings, a possible press release, and a few review copies. Major promotional pushes are reserved for authors who already demonstrate value and profitability. Publishing should be viewed as a partnership: publishers provide access and infrastructure, while authors must still prove their value and help drive sales.