Why digital transformation can't be delegated to IT

Why digital transformation can’t be delegated to IT

The concept of a digital transformation has been around for a long time. It started with the ‘paperless office’, before moving on to improving processes with software before moving on to networking and then to software as a service (SaaS).

Climate change, trade tensions, social instability and intelligent automation in industrial and supply networks are driving this transformation. And the pandemic has forced digital investments on companies who had maintained analogue systems.

Not all digital transformation attempts are successful

Most digital technologies have the ability to boost productivity and consumer interaction. But in the absence of the right mindset and organisational processes, digital transformation will exacerbate current issues. Leading successful digital transformations need these five key lessons.

  1. Before you invest in anything, figure out your company plan

It’s common for leaders to have a certain digital technology in mind when they’re trying to improve their organisation’s performance. “Our company needs a machine learning approach,” maybe. However, the overall company strategy should influence digital transformation.

There is no one technology that can bring “innovation” or “speed” as a whole. Depending on the organisation’s goals, the optimum tool mix will differ from one vision to the next.

  1. Insiders may be a powerful asset in this lesson

Organisations seeking to transform (whether digitally or not) regularly hire an army of outside consultants who implement “best practices” and “one-size-fits-all” solutions. Instead of asking outsiders to help us change our companies, we’re asking those who work there every day to tell us what works and what doesn’t.

The failure of new technologies to increase productivity in businesses is often due to a failure to consider the personal knowledge of employees.

  1. Design consumer experiences from the outside in

In order to boost customer happiness and closeness, digital transformation must first conduct a diagnostic step that includes extensive consumer feedback. The only method to know where to modify and how to alter is to collect significant and in-depth information from the consumers.

  1. Recognise the dread of job loss

Workers may reject digital transformation if they believe it may jeopardise their careers, either intentionally or unintentionally. Jobs will be preserved if the digital transformation is ultimately shown to be unproductive (or so the thinking goes). Leaders must identify these anxieties and highlight that the digital transformation process is a chance for workers to update their knowledge to meet the needs of the marketplace of the future. This is crucial.

  1. Bring the Silicon Valley start-up ethos into your workplace

The rapid prototyping, agile decision-making and flat organisational structures of Silicon Valley startups should be a template to follow. Changes must be made quickly, decisions too, and all departments must be engaged in the digital transformation process. Archaic power structures can impede progress. 

About Sam P

EnterpriseZone Staff Writer

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