In a recent LinkedIn post, Suzanne Lucas explores a surprising yet crucial trait that top sales hires often share: failure. Lucas, a recognized voice in the business and HR space, delves into a list compiled by Chris Koerner, highlighting that a history of overcoming setbacks is a common thread among individuals Koerner would prioritize for sales roles.
The Unexpected Value of Setbacks in Sales
Lucas’s analysis of Koerner’s list reveals a pattern that challenges conventional hiring wisdom. Instead of solely seeking candidates with a flawless track record, the insights suggest that those who have experienced and learned from failure may possess more valuable attributes for sales positions. This perspective shifts the focus from avoiding mistakes to embracing them as learning opportunities.
“Hiring the right person is always hard, so I read Chris Koerner’s list of the top ten types of people he would hire for a sales job. What did these people have in common? Failure.”
As Suzanne Lucas points out, the prevalence of failure in the backgrounds of these ideal candidates is not an anomaly but a significant indicator. She emphasizes that a past struggle can be a more potent teacher than theoretical knowledge.
Learning Through Struggle
Lucas draws a parallel to the world of improvisational theater, where a core principle is to “fail with joy.” This philosophy, she suggests, is directly applicable to professional development and hiring. The ability to embrace failure, learn from it, and move forward with resilience is a critical skill, particularly in dynamic fields like sales.
“In improv, we have a mantra of ‘fail with joy.’ It’s the only way to learn. You learn more through the struggle than you ever will from a lecture.”
According to Lucas, this mindset fosters adaptability and problem-solving capabilities. Sales professionals constantly face rejection and unexpected challenges, making the ability to rebound from failure an essential component of success. A candidate who has navigated personal or professional failures is likely better equipped to handle the inherent uncertainties of a sales career.
Identifying Resilience in Candidates
The discussion prompts a re-evaluation of how hiring managers assess candidates. Rather than viewing past failures as disqualifiers, Lucas advocates for understanding how candidates have responded to and learned from these experiences. This approach allows for the identification of crucial soft skills such as resilience, perseverance, and a proactive learning attitude.
“What failures have boosted your life?”
In conclusion, Suzanne Lucas’s coverage of Chris Koerner’s insights on LinkedIn offers a compelling argument for considering failure not as a deficit, but as a vital asset. As Lucas frames it, embracing the lessons learned from setbacks can be a key differentiator in identifying high-potential sales talent.
📝 About This Content
This article is based on insights shared by Suzanne Lucas on LinkedIn.
📅 Originally posted on November 18, 2025 | View original post on LinkedIn →