As a business owner, you already know the importance of having an online presence. In fact, you probably already use several digital-marketing tools to advertise your presence.
Maybe you have a website, perhaps even a Facebook page, as well as Twitter and Instagram accounts. You might have other social media accounts.
So, when we suggest a Google My Business (GMB) account, you may roll your eyes and ask whether you need yet another account!
However, here is the kicker: you need to have a GMB account to reach out to people more effectively. After all, GMB has too many benefits to ignore. With that said, here are some of them.
Benefits of a Google My Business Account
- It is free!
By far, one of the most critical benefits of having a GMB account is that it is free. This means no added expenses to your company if you get one.
- Get listed on Google
The second significant advantage of having a GMB account is that it will be easier to get listed when someone does a Google search. Remember, more than 70 percent of searches all over the world are done using Google.
Also, keep in mind that everything Google does is geared towards people finding what they want. Their search engine is optimised so that people find what they are searching for and continue using the Google search engine.
- Be featured in the Google 3-pack
With a Google My Business account, you are more likely to feature a Google 3-pack result when someone searches for services like yours. The Google 3-pack result appears before the search results. These consist of the top 3 local businesses with their details.
The right-hand side of the search results will also show the GMB account information and a map of the 3-pack. However, the only way to get into the 3-pack is to have a GMB account.
- Update your business details in a flash
Besides this, it is easy to update your business details online, including your opening and closing times and days you may be closed.
You can also add links to articles regarding your business. In addition, you can also upload pictures that give more information about your business.
- View customer reviews
Even better is your GMB page can also show customer reviews. If the reviews are positive, this is a huge point in your favour.
Even if some reviews are negative, it could be to your advantage if you handle them well. Just imagine the impact of positive reviews on people searching for your business!
- Quickly send and receive messages
Besides this, you can even send and receive messages from your customers, all from the same app. So, it is easy, and the benefits are numerous.
- Add images and links to articles
You can also add and update images so potential customers can see what you have to offer. Moreover, you can also provide links to external articles.
Of course, there are many more benefits of using a Google My Business account. We highly recommend that you get your free account at the earliest so that you can take your business to the next level.