Why you should give your staff a sense of purpose

Why you should give your staff a sense of purpose

Have you ever wondered if your staff truly understand the purpose behind their work? Ensuring that a sense of purpose drives your team is very important; not only does it lead to increased job satisfaction, but it can also improve productivity and performance.

How does having a sense of purpose benefit your employees?

A study by Patrick Hill and Nicolas Turiano discusses the importance of a sense of purpose. It mentions that people with a life purpose are less likely to die early, get dementia or have strokes. Here are three reasons why:

1. Motivation and engagement

Employees who feel they contribute to the company’s success are more engaged, productive and invested in their roles. As a result, this translates to higher quality work and a sense of fulfilment.

2. Wellbeing and mental health

Purpose provides meaning and direction to one’s life. Thus, having one can increase satisfaction and lower stress and anxiety levels.

3. Retention and loyalty

When individuals feel valued and connected to the company’s mission, the chances of staying and contributing long-term are higher.

Why should I give a sense of purpose to my team?


1. Enhanced productivity and performance

A purpose-driven workforce is more motivated. This increases innovation, collaboration and efficiency among staff members.

2. Improved employer brand

Companies with a strong sense of purpose attract and keep top talent. In return, the employer establishes a competitive advantage in the job market.

3. Positive public image

Providing employees with a sense of purpose also contributes to societal improvement. It also shows how willing the company is to tackle social issues, enhancing its reputation and brand image. A sense of purpose can create a win-win situation for individuals and themselves.

How can I give my team a sense of purpose?

A workforce with a shared purpose can drive the success and sustainability of the company. Here are three ways managers can do it:

Align individual goals with organisational purpose

Managers can articulate and emphasise the broader mission and values of the organisation. Help employees understand how their daily tasks contribute to the goals and purpose of the company. When individuals see the impact of their work on a larger scale, it provides a sense of meaning and purpose.

Encourage professional development and learning

Give each team member opportunities for continuous learning and professional development. This allows employees to grow and achieve their career goals. Additionally, managers can support staff in setting and achieving personal development objectives. But, managers should remember to keep the objectives aligned with the employee’s interests and values. This helps employees see their professional journey unfolding within the organisation.

Tailor projects to individual values

Recognise and respect the diverse values and motivations of employees. Allow flexibility in tasks or projects to align with individual strengths and passions. This customisation acknowledges the uniqueness of each team member. It also allows them to find personal fulfilment and purpose in their work.

Recognise and celebrate achievements

Cultivate a workplace culture that emphasises collaboration, support, and appreciation. Managers can create opportunities for employees to celebrate achievements, big or small. They should also acknowledge each person’s value to the team’s success. As managers show that they value and recognise their member’s efforts, they also enhance a sense of purpose.

About Sam P

EnterpriseZone Staff Writer

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