The biggest challenge is to ensure the sustainability of the business, with the VUCA environment, there is need to do better preparation to handle the future challenges and how to ensure that our values are consistent with our clients.
Read More »What do you wish your prospects would understand before they talk to you? by Elton Kuah
Basically, I would wish prospects to understand the details of the work behind our service rendered to why some marketing campaign requires money to invest instead of free. Ie for the successful execution of their marketing campaign, they need to know their ideal client profile and the execution roadmap in …
Read More »What misconception do people outside of your industry hold about it? by Elton Kuah
The misconception of people outside my industry hold about is that your target customer would know your company product easily when shared on platform on social media, and you should be able to close your sales once you see it. The truth is before you shared the brand, understand your …
Read More »What do you wish someone had told you at the beginning of your career? by Elton Kuah
I wish someone would tell me at beginning of my career is as with the following nuggets as below: -Every person you meet is a potential door to a new opportunity—personally or professionally. -Every couple of years, do spend some time really thinking about your career. Go out and warm …
Read More »What makes you most optimistic about the future of your industry? by Elton Kuah
Two main factors from the marketing industry perspective on this optimistic, better trust and stronger digital marketing ecosystem integration. building transparency in communicating how typical user data is collected and applied, resulting in stronger The other reason of my industry future optimistic is that there’s constant growth, be in via …
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