Can you debunk a common myth within your industry? by David Brooks

David Brooks

Now that COVID appears to be in the rearview mirror a lot of organizations have breathed a sigh of relief and gone back to business as usual (pre-COVID). They have been lulled into the belief that, if they survived that, they are able to survive anything. Therein lies the myth.

The world is ever changing and evolving. The status-quo is no longer sufficient for survival. For example, the recent explosion of Artificial Intelligence (AI) opens endless possibilities both good and bad. A prudent organization will need to prepare for both to in order to survive and to prosper.