Yamilette Cano

In business, when is it acceptable to lie? by Yamilette Cano


Some may say that embellishing the truth is ok to achieve business objectives. But just adding extra cream to your tacos does not mean that there will be any action to deliver what you are promising.

On the contrary, I prefer to believe that it is acceptable, to be honest and transparent to oneself, identify the elements or points you are missing to have an ideal scenario, and then acquire the knowledge that will get you to the point you envision.

It is ok to paint an ideal scenario for your audience to see the dream through this process. But the key will always have to be ACTION. With no action, we get lies; with Action, we get work, development, and ideas that can come true.

About Yamilette Cano

Yamilette is the founder of LOUDER Global, a penta-lingual entrepreneur with a background of 20 years in the entertainment industry and more than 10 years of global communication and speaking experience. Her passion for helping brands and individuals empower themselves and others has led her to achieve worldwide acclaim and impact.

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