What app or software do you utilise most for business and why? by Cathy Nesbitt

Zoom is one software that I utilize on a daily basis. I chose media as my marketing strategy. Traditional media such as newspapers are on the decline. When the world shut down in 2020, many people pivoted online for business and to stay connected with family and friends. I turned my media attention to podcast guest appearances. I am travelling around the world by podcast with over 250 episodes to date. Zoom has allowed me to expand my network and get the message out about the benefit of laughter for the health of it. I enjoy the simplicity and accessibility of Zoom.