The perfect day is a well-balanced day. It constitutes a couple of hours dedicated to working—really focusing—on my business, Oneshot. After that, I will go for a good, healthy lunch before returning to work a little more. I try to stop working by a certain time each day so that …Read More »
Pitch your business to a complete stranger who knows nothing about your industry by Christantio Giovanni
Videos are great marketing tools, but they can get expensive to make. Companies with tighter budgets may miss out on the benefits video marketing brings. Oneshot aims to level the playing field by giving these businesses the capability to create beautiful marketing videos on their own, at affordable prices. We …Read More »
What skill have you developed since leaving formal education that has been most useful in your career?
The art of making a conversation is something that I find to be very important in the working world. While I was in university, talking to others was easy; many people I met shared my interests. Once I entered the workplace, I started meeting people of all ages from all …Read More »
What is your number one hack for getting yourself motivated when things seem hopeless?
As someone in the creative industry, I’ve had my fair share of artist’s block. There are days when I just don’t feel inspired or creative. Over the years, I’ve learnt how to manage this feeling better. My number one hack in dealing with this is to take a step back. …Read More »
What is your best advice for people on how to recruit great team members?
Firstly, have an idea of the kind of company culture you want to build, then consider people you think will be a good fit. Everyone has different working styles; finding individuals who gel together is important. It’s like building a party in a role-playing game. Every character has strengths and …Read More »
What do you wish your prospects would understand before they talk to you?
I’m the co-creator of an online video making tool called Oneshot. While it’s easy to use and allows you to create videos quickly and affordably, I recommend users spend some time planning their videos before heading to oneshot.sg to create them. It’s a bit like cooking. To create a dish, …Read More »
What misconception do people outside of your industry hold about it?
A common misconception people have about making videos is that it’s easy. I’ve got years of experience and even I wouldn’t call it easy! Ask anyone who has tried making a video from scratch, and they’ll tell you that it takes a lot of planning and research. That motivated me …Read More »
What makes you most optimistic about the future of your industry?
As someone who is passionate about motion design and animation, I’m optimistic about the marketing industry’s increasing adoption of videos. More and more brands are trying to stand out on digital platforms (e.g. social media and websites) with videos, GIFs, and subtle but eye-catching animation. Even platforms like Instagram, which …Read More »
What belief do you hold about your industry that is not shared by many?
Video templates get a bad rap amongst marketers because they can appear too cookie-cutter and off-brand. While I agree that video templates are not suitable for every kind of video (e.g. corporate brand videos), I believe that they can be very useful for social media. Templates allow businesses, especially resource-strapped …Read More »