I think the coming technological advancement which will have a big impact on our industry is the use of Virtual Reality and Artificial Intelligence. Customers being scanned for body measurements, them being able to visualize the garment in real time on a hologram, virtual fashion shows etc. These changes completely …Read More »
What misconception do people outside of your industry hold about it?
Our industry is all about delicate and pretty things. So the misconception that people have about us is that we too are all about being delicate and beautiful but lack substance. Fashion designers study the science of fibres, the math of patterns and grading, the engineering of garment construction, the …Read More »
What do you wish someone had told you at the beginning of your career?
Well, when we are young and excited we think that as soon as we finish our technical course we will have all aspects of our profession figured out and we can go out there and do magic! I wish I had known, its a slow climb and its ok to …Read More »
What belief do you hold about your industry that is not shared by many?
To be good at your job in fashion you have to be a snob! We have a keen eye and yes we notice details which is an acquired quality by way of our profession. But that does not mean that we need to be rude, curt or extremely blunt when …Read More »
What makes you most optimistic about the future of your industry?
I am most optimistic of how the fashion industry is turning towards conscious fashion and going back to the basics of heritage arts. We have an ocean of knowledge in our historical art forms. They are unique and in tandem with nature. I am the happiest to see people realise …Read More »